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Archive for March 10th, 2009

School on Wheels rolls on for its 7th year

The Fly Creek Cider Mill & Orchard will host its 7th Annual “School on Wheels” tour March 28, 2009. Each year the Mill welcomes team members, customers and friends of the Mill to participate in an educational trip to gain retail and merchandising knowledge from selected areas. This year’s highlight stop will be the New York Wine and Culinary Center in Canandaigua for a tour, wine tasting and gourmet luncheon. The Center’s mission is to engage, excite and inspire the people of New York State and the world about New York wine and food. Pride of New York growers and processors are showcased in engaging exhibits and displays. Additional tour stops will feature tastings at Swedish Hill Winery and Montezuma Winery, and then an apple stop at Red Jacket Orchards. The tour will end with gaming at the Turning Stone Casino in Verona.

“We have been all over the northeast with these educational spring trips. It will be fun to extend our knowledge about the culinary and wine delights that Upstate New York has to offer”, says Bill Michaels, co-owner of the Mill. “We discuss what we have seen and tasted, sharing thoughts on how to incorporate ideas into the Mill’s merchandising and marketing mix.”

The tour is open to the public and seating is limited. The day trip will depart from the Mill at 7:00 am and return around 11:00 pm. The cost is $89 per person with no extra charge for all the fun to be had. Parking at the Mill is free. To reserve a space on this trip call Lin Molloy (607) 547-9692 ext. 113 or visit the Mill’s website at http://www.flycreekcidermill.com for tour registration forms.

For more information contact:
H. William (Bill) Michaels
Fly Creek Cider Mill & Orchard, Inc. (r)
288 Goose Street
Fly Creek, NY 13337
(P) 607-547-9692
(F) 607-547-2826
http://www.flycreekcidermill.com
bill@flycreekcidermill.com

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