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New Yorkers Invited to Warm Up with New York Food & Beverages.  New York State Agriculture Commissioner Patrick Hooker today announced that fifteen New York farmers and food companies will showcase their locally grown and produced foods and beverages at the 4th Annual New York City Winter Jam this Saturday, February 7, 2009.   From 11:00 am to 4:00 pm in New York City’s East River Park in Manhattan, “Pride of New York” branded foods and beverages will be served in a heated “Warming Hut” and an outdoor farmers’ market.


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The free outdoor family event, hosted by the New York City Department of Parks and Recreation, celebrates winter in New York with world-class snowboarding and winter sports demonstrations, I Love New York winter tourism information, and a sampling of Pride of New York foods and beverages. 

“Branded with the Pride of New York logo for easy identification by consumers, Winter Jam will introduce thousands of New Yorkers to a variety of foods and beverages made in New York and on New York farms,” the Commissioner said.  “We are pleased to once again join this annual winter festival, exposing city residents to the elements of Upstate in both fun and food.  Please join us in the Warming Hut where you can enjoy a hot cup of New York apple cider and taste other delicious locally produced foods and beverages.”

Attendees of Winter Jam can escape the cold in the Pride of New York Warming Hut.  Inside the heated tent, visitors can register for a chance to win a Pride of New York gift basket from Allens Hill Farm (Ontario County), Cooperstown Cookies (Otsego County), Fly Creek Cider Mill (Otsego County), Nelson Farms (Madison County), Keuka Lake Coffee Roasters (Yates County) and other New York farms and businesses. Visitors can also taste first-hand the following products from Pride of New York members from across the State.  The products include:

·       Hot apple cider from Red Jacket Orchards (Ontario County)
·       Cheddar cheese from McCadam Cheese (Franklin County)
·       Empire apples from the New York Apple Association (Monroe County)
·       Maple sugar candies from Pure Catskills/Watershed Agriculture Council (Delaware County)
·       Kefir smoothies from Mountainside Farms/Evolve (Delaware County)
·       Fresh apple slices from Champlain Valley Specialties/Grab Apples (Clinton County)
·       Greek yogurt from Agro-Farma/Chobani (Chenango County)
·       Concord grape juice from Growers’ Co-op Grape Juice Co. and Welch’s (Chautauqua County)
·       Soy milk and soy puddings from ZenSoy (Erie County)
·       Potato chips from Martin Sidor Farms/North Fork Potato Chips (Suffolk County)

Winter Jam will also feature a Pride of New York Farmers’ Market next to the Warming Hut, where attendees can purchase New York State products directly from growers and producers. The local products that will be available for sale include:

·       Apple juice and fruit juice blends from Red Jacket Orchards (Ontario County)
·       Maple and honey products from Remsburger Maple (Dutchess County)
·       Baked goods from Horn of Plenty/Meredith’s (Ulster County)
·       Potato chips from Martin Sidor Farms/North Fork Potato Chips (Suffolk County)

The Pride of New York is the State’s marketing and promotion program that generates interest and demand for New York food and agricultural products. The Program helps farmers and food processors brand their products with the Pride of New York emblem, and encourages retailers, restaurants, and distributors to highlight the New York State products they use and sell by displaying the emblem.

More information about New York City’s Winter Jam in East River Park is available at www.nycgovparks.org/sub_things_to_do/events/winterjam/.  More information on Pride of New York can be found by calling 1-800-554-4501 or visiting www.prideofny.com.

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Wal-Mart is showing its support for the Pride of New York program and the bounty of the harvest season through as one-week display of foods grown locally in New York. From now until September 22, 2008 Wal-Marts in New York will display local produce and products which will also include promotional material supporting the Pride of New York.

A Wal-Mart spokesperson commented that Wal-Mart has always supported buy local campaigns and that this is not just a short term project.

From the New York Ag Connetion Website: “For the seventh year in a row, Wal-Mart supercenters in the State of New York will showcase fresh farm produce grown by New York farmers. This year 52 stores will highlight New York items by using special signage that boasts the Pride of New York logo, making it easy for customers to recognize which produce and products are locally grown or made.”

About Pride of New York: The Pride of New York Program was developed to promote and support the sale of agricultural products grown and food products processed within New York State. The Program’s growing membership now includes farmers and processors, retailers, distributors, restaurants and related culinary and support associations all working together to bring you wholesome, quality New York State products.

 


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